Reducer in China's development has been more than 40 years of history, is widely used in the national economy and national defense industry. In recent years, the state investment in infrastructure, efforts to gradually increase, electric power, metallurgy, construction machinery, building materials, energy and other industries to accelerate the development of related industries, the market demand is also gradually expand the reducer. Reducer industry has initially formed a scientific research, development, design, manufacturing, service and other relatively complete manufacturing system, in China's equipment manufacturing industry occupies a certain position and share. Application of domestic reducer, including automobile, mine, steel mill medical equipment, glass machinery, rubber equipment, food processing equipment, battery equipment, cement, etc. most of the industries need reducer drive equipment.
At present, the gear drive at home and abroad is developing in the direction of miniaturization, high speed, standardization, small vibration and low noise. And the domestic part of the product to replace the import, to meet the needs of the market.
In recent years, the pace of development of private enterprises in Jiangsu Province, Zhejiang province is very fast, has become a powerful force in the industry. In addition, Zibo, Shandong Province, also a lot of reducer manufacturers. A number of private enterprises with rapid development speed, after the completion of the original accumulation, and constantly develop and grow. They keep up with the market changes to adjust product structure, the quality of the product is also constantly improving the requirements. In order to enhance their competitiveness, increase the purchase of detection equipment, laboratory equipment and plant expansion funds, processing capacity and technical level improve quickly, but also pay attention to personnel training and introduction, enterprises have begun to standardization, development direction.
It is predicted that in 12th Five-Year China's gear industry will continue to maintain the momentum of rapid growth. Combined with the development trend of China's reducer industry 2003-2012 years and domestic macroeconomic trends, is expected to "12th Five-Year" in China during the period of the reducer industry will achieve an average annual growth rate of 10%, to 2017 reducer industry income scale will be more than 100 billion yuan. Reducer industry will maintain a rapid development trend, especially the growth of gear reducer will be greatly improved.
With the development of economy, China is becoming more and more international, the traditional marketing methods are not suitable for the current economic environment. The future marketing strategy is based on the quality, brand, channel, service, etc., a variety of marketing strategy is the need of today's market mechanism.
